Organization development Essay

This paper presents an overview of an article by Padraig Healy on training in Zimbabwean public sector organizations. It outlines the methods of organization development as detailed by Healy and offers a critique of the article produced as a report on the implementation of his own training program as an alternative to previously implemented ones. The paper then goes on to assess the company Petroleum Development Oman, offering insights into the company’s leadership structure, organizational culture, communication practices, and organizational structure. It also offers some analysis of these practices in light of organization development theory. Article Idea Summarized In the article by Padraig Healy, â€Å"Training and Public Sector Reform: An Integrated Approach,† the author defines organization development as a strategic method of defining and aligning companies underlying goals in an effort to increase its effectiveness within the sphere of its operation. Healy reminds his readers that one of the main goals of such development is to facilitate the organization’s ability to compete with rival companies, and such competition takes place at the levels of performance and output. He emphasizes that it is through carefully planned developmental strategies as well as through their proper execution that these goals can be met. He shows, also, that the ability to set and achieve these goals is of immense importance to managers in today’s work environments. Healy demonstrates his understanding of the need for training in building company capacity. Yet the article then gets more specific in addressing the limitations of training as a stand-alone method of organizational development. As a method of strengthening the capacity of an organization to handle all the aspects of its responsibilities, Healy offers an alternative that mixes capacity building with a top-down cultivation of trust between/among managers and employees (Lesmeister, 1992). It therefore goes without saying that the role of the manager is indispensable to the proper development of any organization, whose efforts are to be coupled with an thorough understanding of the organization’s culture in order to attain the general and specific developmental goals set forth for the company. Discussion of themes and arguments Healy begins his article with a discussion of organizational development. He stresses the fact that managers cannot afford to consider organization development as something that takes place spontaneously. Rather, he shows how it is generated through the orchestrated efforts of the stakeholders involved in a particular company. Planning is particularly necessary as such development involves a long range approach and a long-term commitment to the general course of action decided upon (CODL, 2004; Leadership and Organization Development, 2004). Such plans also involve detailed analysis of the organization’s cultural climate as well as its performance as it regards trends as well as alongside its competitors. This particular point made by Healy hits on an important aspect of management, as without a detailed understanding of the positive and negative aspects of the current organization’s performance, it becomes impossible for management to formulate and execute an effective plan for improvement of the company. Healy also correctly notes that such improvement can occur on more than one level, not the least of which is employee performance. This variable affects other important ones, such as organizational output and general performance (Packard, 2005). The article then demonstrates how organization development is considered to be organization-wide since it focuses on the total system. It explains OD as the method through which a system whose climate is managed from the top, so that the heads of the organization set examples concerning the methods of action to be taken at all lower levels of the company (Gallagher, 2000; Mindek, 2005). The ownership of the strategy by workers within the organization is thought to stem directly from this, as they are expected to take their cues from the executives. The article by Padraig Healy goes further by offering a practical application of the theory in a particular situation. It demonstrates how organization development was applied in the public sector and analyzes the success of the various approaches. The first step according to the organization development method is to implement a thorough analysis of and intervention into the performance of workers within that sector. Healy finds that that though most of the employed people are the natives within their working environment, the quality of much of the work done is substandard. In order to solve this problem, rigorous training has been undertaken in order to improve the quality of work, thus increasing the outputs and the level of performance from the workers (King & Colonies, 2006). According to this practical section of the article, training is implemented as a series of events, which includes various workshops, seminars and study visits (Healy, 2001; Lesmeister, 1992). It is significantly different from just adjusting the knowledge and skills of the employees in order to meet the demands of the organization; rather, it can be classified as action research that focuses on the implementation of proposed improvement plan and the charting of the results at each stage of the implementation. Training people in that context demonstrated how much of an investment employee development is, and shows the major requirement of time and money involved. Furthermore, the Healy article suggests reasons why such large-scale development might be a luxury that most developed countries would have difficulty achieving, though they would profit from it greatly (Healy 2001; McNamara, 1997). Strengths and Weaknesses In the article, Padraig Healy performs a good analysis in his consideration of the local situation as he shows himself able to highlight the fact that the organization development performed in the public sector is demonstrates benefits of (as well as the necessity for) rigorous planning. Showing how this is achieved through an in-depth visualization of the situation helps the reader understand not just the concept of organization development but its application to real life situations. Healy also demonstrates a commendable ability to highlight (within this specific Zimbabwean context) the need for astute, active, and honest CEOs that can identify and take ownership of problems and their causes. Since the organization that already existed within the nation had already been associated with weak organizational systems, the results of the application of the training to these leaders as well as to employees demonstrated the need for reforming the training models (Lesmeister, 1992). Healy’s article was also very adept at explaining the need to have key policy makers and leaders that are able to identify, re-examine and then redistribute the important roles involved in the organization. This proved more effective compared with its previous existence which was apparently at the district level (McCourt & Sola, 1999). In the Healy article, the concept of change is given great importance, emphasizing it all throughout the organization. This is in accordance with the theory of organization development, which is one that embraces change. Within the article, organization development is shown to be very important at the public sector level because it deals with various concerns, including human resources, changing the nature of the workplace, global markets and the overall acceleration of change. The fact that Healy gives a practical demonstration of the interplay of all these departments makes his argument for organization-wide development stronger (Kappeler, 2007). Furthermore, in the aspect of human resources, the article takes in consideration the most important player in the organization: the people who do the work. In demonstrating the importance of employee development and training, Healy represents this demographic as contributing the largest degree to the costs incurred by organizations. This approach is effective in demonstrating the dire need for training employees, which represent such a large portion of an organization’s investment and have the ability to determine the success or failure for the organization. The assessment of the areas in which the training program was successful and where it failed also served as a good method of demonstrating the effectiveness of the different types of training programs. Information from this article can therefore be synthesized with others in order to further refine the methods of training in the hope of finding or creating one that is most effective. The organization development weakness (as shown through the Healy article and his application of the concept in Zimbabwe) is its low level of efficacy in the short term. It can often prove self defeating that the real effect or outcome of organization development is most evident over a longer period of time—especially when organizational change is considered an expedient necessity. The paper demonstrates through its attempt to find an improved method of organization development, that even though more than one way exists, it is always best to have the luxury of time in which to implement any of the methods. However, one drawback of this paper is that it deals solely with methods of training, and does not mention other methods of organization development, such as employee promotion, merit-based pay, benefits attractive to already skilled personnel, and decrease of political control on public sector budgets (Besley & McLaren, 1993; Evans and Rauch, 1999; McCourt & Sola, 1999). Conclusion This article is essential in the field of organization development because it shows the various factors that are at play within public sector organizations and how they affect the different aspects of these companies. Healy’s Zimbabwe example presents a concrete look at the complexity of organization development, and how it requires the training of leaders, the careful planning of things, the setting of goals, and other concepts that interplay in the achievement of these goals. The article shows that organization development demands the totality of all the efforts beginning with the leaders (through management training) and then extending downward through the employees and into production. The Case of Petroleum Development Oman: Introduction Petroleum Development Oman (PDO) is considered to be the biggest oil explorer and producer in Oman. It is a national company that has the biggest share in the country’s oil production, accounting for about 90% of Oman’s crude oil and almost all of the country’s natural gas supply. PDO can be considered as a large organization, wherein other companies share in its interests, not only the country of Oman. Despite these strong points, the organization lacks unity in its management and leadership, and this disunity is funneled down to the level of employees. These problems are thought to contribute to a below-optimal production rate. Developmental Background In the Case of Petroleum Development Oman, it is managed and owned by separate entities which include the Government of Oman, having a 60% share of interest, Royal Dutch Shell which has a 34% interest, Total, who poses a 4% share of interest and Partex who has a 2% interest (PDO, 2007). Because of this, the leadership and management are not fully unified, and this disunity factor creates an important effect in the case of PDO’s organization development. First of all, the proper approach to (and implementation of) organization development could help usher in a renewal process, which PDO could encounter when and if it chooses to focus on the efficiency and collaboration of the administration. When ones speaks of efficiency, it is undeniable that PDO (like so many other organizations that are lacking in this aspect) just try to supplement this deficiency by increasing the size of the work force. Yet this has not solved the problem, but complicated it, as with the greater number of employees has come a larger responsibility for each managerial personnel. The difficulty of trying to manage a larger workforce with the limited amount of skill and unity has made the job of the manager that more difficult. In this, the company also demonstrates itself as being production oriented rather than employee focused. Yet the Islamic culture also plays a role in this set-up, where work teams are socialized to sacrifice their own comforts for the sake of the team objective. This is where organizational development has the opportunity to improve conditions at PDO. Leadership The leadership structure of the company is defined by a board of directors that control the different divisions of the company: North, South, and Gas divisions. This board consists of 12 members, and included in this number are the managing director and the deputy managing director. The managing director serves also as chairman of the board. The standard setters, as mentioned earlier, are directed or overseen by functional directors, who are also in charge of recruiting and allocating the staff under their jurisdiction. Presumably, they are also in charge of seeing to the capabilities of that staff, by means of training as well as other methods. These functional directors are also in charge of determining the production process, and are therefore termed â€Å"process owners† (PDO, 2007). The work of the Petroleum Development Oman’s board of directors is to devise and make available to the managing directors the objectives of the firm. This is therefore a direct allusion to the planning that takes place in the company’s organization development. The twelve-member board, which includes the Minister of Oil and Gas as chairman, are representatives of the country Oman’s government. This therefore points toward the inextricability of politics from the running of the company, and demonstrates that Petroleum Development Oman can be considered a definitively public-sector company. Therefore, the methods of training identified by the Healy study would appear to be applicable within this organization. Analyzing the situation from a developmental standpoint, one can see clearly that in several areas the principles of organization development are being properly applied in the case of this multinational company, Petroleum Development Oman. The notion of an organization is said to be a conglomeration of efforts from two or more people which are working together towards a common goal, and that is usually the issue of productivity and effectiveness. However, with management and leaders divided among governmental and private sectors, one might find some cause for alarm in the case of PDO. When it comes to the concept of leadership, the case of Petroleum Development Oman mirrors that of many other multinational organizations. PDO is headed by a number of leaders, since many owners exist within the corporation. The majority of the company’s shares is held by the government while the rest is divided up among several smaller companies. The divided nature of the ownership could give rise to the lack of unity regarding the decisions that must be made about the company’s management. However, the organization seems to have countered this through its representative board and the way it has chosen to structure its functionality division as the authors and directors of the company’s process.

Graduate Essay

High expectations College admissions are tough—approximately 50 percent of all college applicants are rejected by their school of choice. And when it comes to graduate school, things are even tougher, and expectations are higher. The ability to create a piece of writing that properly illustrates your individuality and distinguishing characteristics are vital for admission. Admissions officers look at thousands of essays, so differentiating yourself is vital. However, distinguishing yourself from everyone else can be a tough challenge. That’s why we’re here to help. Survival of the fittest You will find yourself pitted against thousands of other students, many with similar backgrounds and similar academic ratings. What you need is an unforgettable first impression—one that will get you instant approval in the eyes of admissions officers. The key to that first impression is your admission essay, which is your primary chance for a good first impression. It is your first chance at presenting a well-thought-out exposition of your worth, your virtues, and your individuality. Fresh ideas Any professional writer will agree that editing by persons other than the writer himself is a very important step in the writing process. Even the most seasoned writer can always benefit from the â€Å"fresh† eyes of a third party, whether editing or critique is needed. That’s where we come in. Our team of professionals will edit and reinvent your essay to give it that fresh edge. An essay that looks like everybody else’s will take no time to reach the reject pile. But with the extensive experience of our writers and editors, we are quick to recognize the ordinary from the excellent, vastly improving your chances of getting accepted. Our service You can take advantage of our pool of experienced professionals to leverage yourself above the majority of applicants. We eliminate any grammatical errors and unneeded wordiness, and we streamline sentence structure and improve style. We offer three types of services according to your needs. First is our Admission Essay Writing service, where personal facts are presented to the best advantage. While good grades and flawless records are also important, they are not enough to distinguish you. What really differentiates an admissions essay is the personality and character that the essay shows about you. Second is our Admission Essay Editing service, where we eliminate all spelling, grammar and style errors. Most importantly, emphasizing your individuality by affecting a unique style and preserving your voice. Our third service is the Admission Essay Review, which entails elimination of errors and professional editor’s suggestions for improving your essay, again with special emphasis on stressing your individuality. All services are delivered as double-spaced, 12 point Times New Roman documents, with no page limits.

Cafe D. Pownd Case Study Example | Topics and Well Written Essays - 750 words

Cafe D. Pownd - Case Study Example This is prepared by two to one chef.Lastly; the cafe has a payment line (L3) that has two cashiers who work even in the peak hours. Due to huge number of the residence the cafà © has experienced major challenges in the congestions due to the layout of the cafeteria. Ordinarily the cafeteria that is found at the learning institutions should enable the student’s food without wastage of time whatoever.However; this has been in the opposite. The general layout of the cafà © including the serving area was not done appropriately. This is because most of the activities are done in the building thereby causing congestion. The problem with the cafà © is that it lacks space to accommodate the large number of people during the peak seasons. The congestion has caused more problems since there is confusion in the queues. This is because many people fail to understand the line they are in especially when there is much congestion during the peak season. This therefore wastes the time of people as they have to make several rotations to get the right line thereby wasting more time. The congestions have also affected the beverage service significantly. The customers have to cross the precooked and the interactive lines before going to the serving zones. This causes father congestions and more spillovers. The customers have also been affected financially as the beverage and the food timings are not congruent and therefore the customers have to buy more beverages compromising their budgets. As it has been seen there has been congestion in the cafeteria. These congestions have caused the customers to experience long waiting hour. The precooked average time to get the food is 5.8 minute. This means that this time will be used for student to get to the counter and order the food. The customer will take 5.12 minutes for him/her to pay the bills. This implies that the

Japan Business Term Paper Example | Topics and Well Written Essays - 750 words

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Should companies be required to be more Green (environmentally Research Paper

Should companies be required to be more Green (environmentally friendly) even if it costs more - Research Paper Example In some countries such as China, the issue of environmental pollution is so serious that if not checked, it could reverse the economic gains achieved over the years. This clearly shows that environmental protection should become a priority especially for companies, which contribute significantly to environmental pollution. Accordingly, companies should be required to be environmental friendly even if it is a costly venture. One of the reasons why companies should be required to become environmental friendly is that growth which is achieved at the expense of the environment will only be short term. In degrading the environment and depleting natural resources, a company’s success can only be short term, since such resources are needed for future production. In this case, protecting the environment also protects a company’s long-term productivity. Companies should therefore ensure that their activities do not harm the environment in order to achieve sustainable development. Although environmental protection is quite costly, the cost of reversing the effects of environmental degradation may be higher for a company (EPA). Companies should also be required to become environmental friendly because it is also beneficial for them. As people’s awareness of environmental pollution rises, they look out for companies that show concern for the environment. Consequently, customers or clients will be more likely to purchase products or services from companies which are actively engaged in environmental protection. A company that is environmental friendly will therefore retain its existing customers, while acquiring new ones. In the end, this has a positive impact on a company’s productivity, which outweighs its costs in environmental protection (Scherzer). As seen from the text, environmental protection is a costly venture, thus companies maybe unwilling to become environmental friendly. In order to make this requirement a reality, policymakers

Commentary on Endo Shusakus When I Whistle Essay

Commentary on Endo Shusakus When I Whistle - Essay Example When Ueda finally mentions a teacher that he knows will make Ozu recognize him, he touches him, a gesture considered an affirmation to reaffirm the recall of what transpired. At the mention of the teacher ('old Rat Hole'), Endo has slowly started to weave a tapestry of events by which Ozu will recall his past. Ozu's "half pleased and half pained smile" elicits questions from the readers - was he half pleased to realize he actually remembered, or that he was meeting someone from his past Was he half pained because he realizes how distant it was Ozu's pronouncement that he does not attend any of the reunions reflects his personality as a simple man. Reunions are not a special event for him, especially with those who did not contribute much in his life and therefore weren't actually given a special place in his memory; the same does for him during reunions. He was not within the capacity nor is he the type to spend time to mingle and socialize. Of the three characters, Ozu is the most interesting. He is indeed the main protagonist, but rather have the entire novel revolve around him, the first part starts with the narration of how special people and events in Ozu's life was guaranteed to last a lifetime. Endo plainly presents the setting and environment by which his novel is to start - a time when industrialization was sure to stay in Japan. The train passed Lake Hamana. Smoke flowed slowly from the factor chimneys. In the distance, the white buildings of a housing development stretched out in the afternoon sun. (Endo 2) It was during the 1970s that Japan experienced a tremendous shift since the arrival of manufacturing, where industrialization became widely implemented, and a new way of life was slowly being suggested and eventually superseded the traditional way of life in Japan. Settlers in the cities grew in number as jobs in industrial factories also increased. Upon mentioning by Ueda that their former school, Nada Middle-School, has now become the topnotch education institution in their country, Ozu recognizes the immense change - it used to be a place that housed "a lot of the students who couldn't make it into any other middle school" (1). Ozu was not ignorant; he has already heard of the news about their former middle-school, even learning that some parents move near the school in order to have their children attend the school. Such efforts just so parents can support their children as they attend the brightest school in the country affirms the notion of how attaining a grand education has now become the primary goal of families inculcated from parents to children to grandchildren, forgetting the simplicities of a basic life that used to be what Japan had, usually traditional way of life that is content with produce from the farm or from fishing. When Ozu's son tells him , "I just can't believe you went to Nada, Dad," (2) Endo introduces us to this new character who, as we learn through the novel, was a young struggling doctor with desires constituting the Western concepts of life, particularly skilled workers and industrialization, at a time when investing on securing children a good education to declare their social status as somewhere up the

Shopping For Theoretical Perspectives at Wal-Mart Essay

Shopping For Theoretical Perspectives at Wal-Mart - Essay Example However, delving on Wal-Mart’s vision reveals its latent function of improving the well-being of consumers. A few centavo savings while seem so small and unnoticeable, may substantially accumulate in time and contribute to â€Å"the prosperity pool† (Kennon). Controlling the market, however, implies power over the consumers. Wal-Mart’s ability to decide what goods they sell appears to be a social dysfunction because of its discretion to discard locally produced services and goods (Preet). However, this dysfunction becomes itself a trigger for social change as it challenges the smaller stores and local producers to compete, thereby improving the quality of goods and services. Wal-Mart has likewise been viewed as implicating a class struggle. The lower, middle and higher classes maintain their status not because of the price factor but because of Wal-Mart’s control over their workers. If you try to examine the employees inside Wal-Mart, you cannot help but n otice the workers as the force that runs the entire establishment, yet outside you will hear how the company keeps them non-unionized. Low prices equate low wages for its employees, thus creating a continuous cycle of exploitation of the workforce, which in turn reinforces social inequalities. While Wal-Mart tapped into a fertile market for high profit—the poor (Heyer 2), it has simultaneously contributed to class conflict as the â€Å"poor gets poorer and the rich richer†Ã¢â‚¬â€the lower class being its source of low-wage manpower. It is, therefore, Wal-Mart’s social responsibility to improve conditions of employment and raise the level of social aid to the poor: starting with its workers. Ameliorating inequities begins with modifying its ways: welcoming unionization as a key to social change.  

MGT 501 Mod 2 Case assignment Essay Example | Topics and Well Written Essays - 1250 words

MGT 501 Mod 2 Case assignment - Essay Example The most notable of the report is that not even Facebook or Apple made it to the list. Google has committed human resource team whose only job is to work on keeping employees happy. Irrespective of such extreme attention on the retention policies, Google still loses their workforce to Facebook or other bigger companies. But, the employee turnover rate of Google is comparatively less than that of the rival companies. For an organization, it is not just important that they have clear mission and goals. It is also important that they reach at all levels of the organization. This is exactly what we will analyze with the case of Google’s ranking. The difference in Google compared to that of other companies is that the employees are equally aware about the mission and goals of the company while in many other companies it is just the top management that are aware about the mission. In Google, the employees strive towards achieving the organizational goals. The work and leisure enviro nment at Google is considered to be the best in the industry. The essay will begin by analyzing how the job satisfaction and motivation of people at Google are influenced by its corporate values and goals concerning employees, customers and business. The essay will finally conclude by suggesting whether this business model can be adopted by every organization or not. Corporate Values and Goals Values and Goals Concerning Employees: â€Å"A company with employees aligned on goals for the future is able to reach those accomplishments faster.† (Frost, 2013) The same is true in the case of Google. Google’s value and goals concerning the employees are one of the best in the industry. Google’s values consist of 10 things that the company charted in the initial years of formation of the company. The company still holds on to those 10 values. The one point that focuses on employee values is ‘You can be serious without a suit.’ (Google, 2013a) Google’ s approach to employees is unlike the traditional organizations. Google believes that work should be fun for the employees. Google’s work culture is employee friendly compared to many other organizations. In fact, Google believes that it is the proper work culture that brings out the best from an employee. Google values the ability of the employees over their experience. For proper employee motivation and job satisfaction, the freedom to share opinions and ideas is very much essential. In Google, each and every employee gets the opportunity to be a significant contributor to the objectives of the organization. They have good say in the objectives of the organization. At the weekly meetings, employees have the freedom to shoot questions even to Larry and Sergey. It is not just the monetary benefits that motivate an employee. Almost all theories related to motivation and job satisfaction says that participation of employees in decision making will lead to higher employee motiva tion. (Ezinearticles, 2013) Similarly, a good work culture is also essential in job satisfaction and improving employee morale. This theory holds true in the case of Google. Due to its extreme focus on enabling an employee friendly work culture, Google was able to be ranked as one of the best companies to work for. It also has one of the

Marketing Communication Strategy of Standard Chartered Bank Essay

Marketing Communication Strategy of Standard Chartered Bank - Essay Example The revenue of the bank is generated more than 90% from the Middle East, Africa and Asia whereas the bank is United Kingdome based. (About, Standard Chartered Bank) The primary nomination of the Standard Chartered Bank was listed in London Stock Exchange and appears in the FTSE 100 Indexes. Till the 23rd December, 2011, the market capitalization of the Standard Chartered Bank was ?33Â  billion. This capitalization was entitled to the 13th Largest Primary Listing among all the listed companies in London Stock Exchange. (FTSE All-Share Index Ranking, 2012) The secondary listing of the Standard Chartered Bank was processed in Hong Kong Stock Exchange and then National Stock Exchange (India). The major stock holder of the firm was owned by the Government of Singapore, owned Temasek Holdings. Background The Standard Chartered Bank named after the merger of two original separate banks which was working before this merger with the name of The Standard Bank, based on British South Africa an d used to be located at The Chartered Bank of India, Australia and China as well. The Bank titled Standard Chartered Bank was founded in 1969 after merger of two independent banks. (History, Standard Chartered Bank) History of Standard Bank: The Standard Bank was established in Province of South Africa, Cape in 1862. It was the British bank founded by the Scotsman, John Peterson. The Standard Bank was the identical in financing on development of the Diamond Fields at Kimberley on 1867. The network from north to new town at Johannesburg was extended after the discovery of gold in 1885. (History, Standard Chartered Bank) History of Chartered Bank: The Chartered Bank was founded in 1853 by the Scotsman James Wilson by following the grant of Royal Charter through Queen Victoria. This charter was initiated the very first branch from Mumbai, Shanghai and Kolkata in 1858, subsequently, from the Hong Kong and Singapore after one year. The Chartered Bank start issuing the currency notes of H ong Kong Dollars in 1862 with launching of Suez Canal in 1869 and extended the operations towards China. (History, Standard Chartered Bank) Results of Strategies in shape of Awards Achievement The Standard Chartered Bank achieves many awards every year, which is the market recognition in every region of available market. Winning of the awards is the recognition of ideal and streamlined strategies accomplishment. The designing of the strategies was based on the prior research and development of the each region where the branches of the Standard Chartered exists. In the course of research, the management knows the market trend, requirement of the consumers as well as of the corporate and institutional sector. Furthermore, it relies on the market segmentation and providing the easily availability of the innovative financial products which covered the wide range of customers. The employees of the Standard Chartered Bank are well qualified and experts in industry and well diversified emp loyees. The proper training and development provides to each employee after detailed observation and analysis. There is most influential and diversified environment for workers who face the new challenges every day with new dynamic. The strategy planned by the management of the Standard Chartered Bank for the each origin of the focused market separately by considering the culture, religion, language and norms of the

Benefits of Drinking Coffee and the Benefits of Green Tea Essay Example for Free

Benefits of Drinking Coffee and the Benefits of Green Tea Essay Compare and contrast the benefits of drinking coffee with the benefits of green tea? It is nice to have a cup of hot drink in the morning, there are many options which to choose, such as coffee and green tea, two famous drinks in the world. They have different effects on body, and could prevent different kind of diseases, one similarity thing is both of them contain Caffeine. Coffee could effects on body, prevent diseases and contain vast caffeine. Your muscle strength will be stronger after you drink coffee because of caffeine, coffee couldn’t make you fatter, but if you put sugar into your coffee, it will make your stature fatter, and almost everyone put sugar in theirs coffee. According to Brian Fung (2012, July 3rd), â€Å"We are learned that coffee can protect your heart, reduce the risk of prostate and breast cancer, and curb the risk of fibrosis among those with fatty liver disease.† Drink coffee is not a preferred option before you go to bed, because of the caffeine, it could stronger refresh you, so it better to drink it in the morning. Green tea could make you body slim, prevent diseases and contain caffeine. An antioxidants called catechins was found in green tea, it could inhibits the cholesterol produce, decrease the cholesterol content could make you body healthy. According to Leslie Beck (2011, July 5th), â€Å"Its a beverage thats touted to boost metabolism, prevent cancer, ease arthritis pain, even fight dental cavities. Now, new study findings suggest theres one more reason to drink green tea: It lowers blood cholesterol.† If somebody was drunk, green tea could help you get out of that bad condition because the caffeine that in green tea could boost metabolism. In conclusion, different people have different opinions, both coffee and tea is benefit for us. So what drinks is not important, the important thing is to understand yourself and find an appropriate drink. References Fung, Brian. (2012, July 3rd). The Case for Coffee: All the latest research to defend your caffeine addiction, in one place. The Atlantic . Retrieved from http://www.theatlantic.com/health/archive/2012/07/the-case-for-coffee-all-the-latest-research-to-defend-your-caffeine-addiction-in-one-place/259404/#.UGODjDyjSBw.email Beck, Leslie. (2011, July 5th). Why green should be your cup of tea. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/life/health-and-fitness/why-green-should-be-your-cup-of-tea/article4210709/

Nutritarian Diet Plan

Nutritarian Diet Plan The Nutritarian Plan The goal of the Nutritarian diet plan is to make sure that all the raw nutritions your body needs to maintain excellent health are supplied in the most favorable amounts. The Nutritarian Food Pyramid (A) Vegetables Eat lots of raw green vegetables and a big portion of cooked green vegetables every day. Shoot for one pound of raw vegetables daily. Cruciferous vegetables are those in the broccoli and cabbage family. They include kale, collards, broccoli, broccoli rabe, broccollina, Brussels sprouts, watercress, bok choy, cabbage, Chinese cabbage, mustard greens, arugula, kohlrabi, red cabbage, mache, turnip greens, horse radish, rutabaga, turnips, and radishes. Cruciferous vegetables contain phytochemicals that can prevent toxic compounds from causing DNA damage that could lead to cancer. Recommended Salad Vegetables Lettuces all varieties Onions and scallions Tomatoes Radishes Zucchini Cauliflower Carrots Sprouts Broccoli Fennel Baby bok choy Snow peas Cucumber English peas String beans Endive Snap peas peppers Celery Hearts of Palm Stewed Mushrooms (chilled) Water Chestnuts (B) Fruits, Beans, Nuts, Seeds, and Grain Products Fruits eat a few fresh fruits with breakfast and one with lunch and dinner. Limit dried fruits, such as raisins and dates, to a minimal amount as a flavor enhancer. No fruit juices. Beans up to a cup with each lunch and dinner, two cups total a day. Nuts and seeds one ounce a day for overweight females; 1.5 ounces for overweight males. Do not eat over 2 ounces per day if you are overweight. Make sure the seeds and nuts do not exceed one ounce when youre also eating the permitted amount of half an avocado. Grain products Grain products are lower on the nutrient density scale, so limit yourself to one serving per day of whole grain or intact grain. Avoid all grains products in phase one of the program. Intact grains are whole grains that have not been ground up into a fine powder so they are digested slowly and have a more favorable GL. (C) Animal Products, Refined Grains, Sweeteners, and Processed Foods Animal products Eliminate or limit animal products to 1-2 ounces per day of wild, low-mercury seafood or naturally raised fowl. Do not exceed 8-10 ounces per week for a woman and 10-12 ounces per week for a man. Avoid all animal products in phase one of the program, or if you are dealing with moderate or severe heart disease. Avoid whole milk, cheese, butter, and red meat. You can use nonfat dairy products could as a flavoring in small amounts once or twice a week. Refined Grains, High Starch Carbs, and Sweeteners Avoid all refined flour products, breads, white rice, white potatoes, precessed/cold breakfast cereals, sugar, and other sweetening agents. Processed Foods Read the label of packaged, processed products. Generally, avoid foods in packages. Note the sodium content of the packaged food items you purchase and look for foods that are labeled no salt added or low sodium. Be careful of products labeled reduced sodium; all that means is that they contain 25 percent less sodium per serving than the regular version of that food, which could still be very high. (D) Beverages Avoid soft drink, sports drink, or soda (regular or diet). No fruit juices. The Eating Plan Breakfast A few fresh fruits; or hot cereals made with intact grains; or squash-based breakfast soup; or baked eggplant Or a serving of coarsely ground whole grain bread with raw nut butter Try to eat one tablespoon of ground flaxseeds or chia seeds daily with breakfast Do not drink fruit juices Lunch A big salad with a nut/seed based dressing Vegetable bean soup One serving of fresh fruit Dinner A salad with a healthful dip A large plateful of steamed green vegetables A vegetable dish that has some starchy component or intact grain with it A small amount of fruit for dessert Desserts You can make fruit sorbets and ice creams in minutes by blending frozen fruit with some nuts or seeds, some dried fruits, and a splash of nondairy milk. Tips and Tricks for Nutritarian-Style Cooking Blending Make smoothies and blended salads by blending together raw leafy green vegetables, fruits, and seeds and nuts Make salad dressing by blending nuts, seeds, and avocados Make creamy soups by blending raw nuts into the soup Make fruit sorbets and ice cream by blending frozen fruit, dried fruit, nuts and seeds. Steaming Vegetables Boil water in a pot with a tight lid, then add the vegetables, cover, and start your timer. Stop steaming when the veggies have just started to become tender and still retain some firmness. Water-sautà ©ing and Cooking with a Wok Since you should limit oils in your diet, we recommend sautà ©ing vegetables with water or cooking them in a wok. These methods are preferable to boiling, baking, or roasting. To water-sautà ©, use a small amount of water to sautà ©; the vegetable, including onions and garlic. Heat a skillet, wok to high heat. Then add a tablespoon or two of water and add the vegetables and cook, covering occasionally. Add additional liquid as needed until the vegetables are tender, but dont add too much water. To wok or stir-fry, you cut ingredients into uniform-size pieces and give hard vegetables such as carrots, broccoli, cauliflower a head start before adding other softer vegetables. Do not overcook vegetables, which causes them to lose valuable nutrients. Cooking with Herbs and Spices for Flavor and Health Learn to use flavorful herbs and spices instead of salt to season your foods. Turmeric is a popular Indian spice that has a warm, mild flavor resembling a cross between ginger and orange. It gives Indian curry its flavor and yellow color. Studies have shown that Turmeric contains curcumin, which may reduce inflammation, help fight infections and some cancers, and treat digestive problems. Gingerroot has the ability to soothe nausea and gastrointestinal distress. Ginger helps to reduce the bodys inflammatory response. The sweet-spicy flavor of cinnamon enhances the taste of entrees, breakfast, and desserts. For people with diabetes, cinnamon may play a role in regulating blood sugar because it contains phytochemicals that enhance insulin signaling and facilitate glucose uptake and storage by the bodys cells. Radical Weight Reduction Menu Sometimes, a radical nutritional intervention is needed: To save the life of a person who is at high, short-term risk For psychological reasons, to get some radical results up front Because of intolerable medication side effects For an upcoming surgery or medical procedure that is too dangerous to pursue at the present body weight. For these and other reasons, a dietary design that is nutritionally superior yet more aggressively low in calories and glycemic load is needed. This takes the place of a fast or modified fast, and physicians can use it to achieve short- and long-term goals, as it is sage to maintain for extended periods or until the patient has lost the desired amount of weight. Weight loss of 40 pounds within the first two months can easily be achieved for obese individuals. The only documented risk of rapid weight loss is gallstone formation, which I have seen only rarely with this approach. The high fiber and nutrient levels and the use of nuts and seeds all limit bile production and stone formation. The easiest way to achieve this aggressive goal is to limit eating to two meals day. That means a late brunch around 10 am and an early dinner around 4 pm. When you do this, fat burn accelerates because you spend more time in the fat-burning phase of the digestive cycle. Once postprandial (after the meal) glucose levels have returned to baseline, the body increases its use of fat. The design of the menus that follow allow for mazimum fat burn by limiting tiem spent eating and digesting food. After the first three days, when withdrawal symptoms from unhealthy eating habits lessen considerably, you will not be uncomfortably hungry,.drinking a cup of lemon waterm green tea, or other herbal tea can help you avoid the desire to eat when you wake up in the monring. Note that this phase has only two fruit servings a day and a limited amount of nuts and seeds for further caloric reduction usually 1 ounce for women and 1 1/2 ounces for men. Stay with this phase until you and your doctor decide you are out of danger. It is important not to consume more than a very limited amount of caffeine, as it will enhance withdrawal symptoms making it much harder to not eat. Brunch 1 cup fresh or frozen berries or pomegranate kernels, covered with flax, hemp, or chia milk (made by blending 1 tablespoon of flaxseeds, chia seeds, or hemp seeds with 1 cup water and , if desired, some cocoa powder) Raw greens such as romaine lettuce hearts, baby greens, sliced peppers, fennel, or celery Choose one additional option: Oven-roasted, balsamic-glazed peppers, tomatoes, and onions with defrosted frozen asparagus or artichokes Eggplant baked until soft and served with water-sautà ©ed or diced raw onions and cinnamon Zucchini steamed with dill and onion Edamame and frozen peas with roasted garlic Early dinner A big green salad with lettuce, thin-sliced red onion, tomatoes, and other assorted vegetables and a healthy dressing. Or raw vegetables with a Nutritarian dip such as Italian Dressing with Roasted Garlic Choose one or more of the following options: A bowl of vegetable bean soup Defrosted frozen green vegetable such as broccoli, kale, collard greens, bok choy, string beans, or artichokes, steamed or cooked in a wok. These should be made with steamed or water-sautà ©ed mushrooms and can be flavored with mashed, roasted garlic, dry-pan-sautà ©ed, or diced raw onions. One serving of a low-sugar fruit, such as a green apple, orange, two kiwis, or strawberries Note that even foods that are moderately glycemic are reduced in this menu and are not included with breakfast because insulin resistance is highest in the morning.

Mass Destruction of Ecosystems to Accommodate the Automobile Essay

Mass Destruction of Ecosystems to Accommodate the Automobile Mitigation, to the dismay of some, has become publicly synonymous with notions of preservation and conservation. Mitigation is neither the ‘preservation’ nor is it the ‘conservation’ of habitat. Mitigation is the creation of new habitat, or the guarding of an existing habitat to "make up" for the destruction of similar habitat somewhere else. It was the infamous environmental buzz word of the nineties, notorious for its criticism and praise by developers. Criticism because mitigation delays and obstructs their progress, and praise by those who take advantage of loopholes within the guidelines. All the while ecologists are accepting the mitigations like ill tasting medicine in the hope that it will work, after all it is at least something. It has gone so far that some, working within the fields of restoration ecology and other areas have misgivings about sharing the knowledge acquired through their efforts in regards to their efficacy in restoring or moving h abitat set to be destroyed. They feel that their successes in mitigation will simply encourage the destruction of more crucial habitat. It is a bittersweet victory , for them mitigation is definitely not conservation. With this clarification of mitigation in mind the development of transportation technologies is faced with a dilemma. A way to transport people, goods and services along the surface of the earth in a manner unobtrusive to the flora ,fauna and natural environment which surround us. If going through, or around the habitat is unacceptable, what about going above or below it ? Tunnels and bridges have been employed as methods of conveyance through areas where building roads was not feasible for many... ...ficult at best to recreate functioning ecosystems that are so complex. When faced with these situations it is important that designers consider all options for the proposed roadway. In that particular case it seems a bridge would function equally as well as a roadway, would require far less mitigation, and would preserve the vital integrity of the habitat at the same time. References http://www.taxpayer.net/ (Taxpayers for Common Sense) http://build.tunnel.org/tunnel/oldSite/index.html (Yes on Measure T, San Mateo tunnel) http://www.pbs.org/wgbh/nova/bridge/resources.html (Nova;Bridges) http://www.pbs.org/wgbh/nova/ (PBS;Nova) http://www.traylor.com/tunnels/ (Traylor) http://www.tcagencies.com/index.html (Transportation Corridor Agency) http://www.epa.gov/OWOW/ (EPA office of water) http://www.uswetlands.com/ (US wetland services)

Essay --

As we ended the year, the State Board of Education had approved a plan to replace the OGT with eight to ten end-of-course exams and had proposed that students earn points toward graduation. The State Board’s plan met challenges as the Ohio House committee passed HB 193 on December 18, 2013. HB 193 differed from the board’s plan by reducing the number and types of state tests that students will need to graduate. It also delays the timeline one year for implementation of the new assessments citing technology readiness issues from school districts. The State Board of Education was not included in the drafting of HB 193 but did provide written testimony on a number of issues it had with the bill early on in the process. HB 193 is expected to receive a House floor vote in early 2014, and then head to the Senate for consideration. I will continue to monitor HB 193 as this makes its way through the legislative process. In the meantime, a technology study conducted by the Ohio Department of Education (ODE) shows difficulties in schools’ capacity to administer the new assessments online. T...

The Unspoken Dangers of Tanning Beds Essays -- Expository Essays Resea

The Unspoken Dangers of Tanning Beds Tanning beds are devices that emit ultraviolet radiation (UV rays) in order to darken one’s skin complexion. It is believed that approximately 28 million Americans are tanning indoors, in some 25,000 tanning salons nationwide (http://www.fda.gov/ cdrh/consumer/tanning.html ). The rising popularity of tanning beds came about a few decades ago when the media and society started emphasizing that bronzed skin was â€Å"in.† A variety of people use tanning beds, both men and women, and for a variety of reasons; some use them as a weekly (or even daily) routine, others use them seasonally (when it’s hard to get a tan in the winter) and then of course there are the â€Å"event† tanners who go before a big event like a prom, wedding or spring break cruise. Media and what it implies about today’s culture has a massive pull factor on what American people buy. Also, the effects of peer pressure cause people to tan in tanning beds; if the majority of your peers are doing it, then you don’t want to be the only pale kid on the block, despite the consequ...

The positives and negatives towards physical education

‘Young kids are taking progressively sedentary lives, with physical activity often being displaced by telecasting screening, cyberspace surfboarding and picture gambling ‘ , Myers, Strikmiller, Webber and Berenson ( 1996 ) . Furthermore, great concern has surfaced for this lifestyle alteration as, harmonizing to the World Health Organization ( 2000 ) childhood fleshiness has risen dramatically in the last 10 old ages. When looking at the school context, integrating physical activity or athletics is a likely agency of bettering the physical wellness position of kids, Haskell ( 1994 ) . Harmonizing to research undertaken physical instruction can take to improved cognitive public presentation ; Sibley & A ; Etiner ( 2003 ) . Research besides shows us that in some fortunes physical instruction can take to improved attending and greater concentration, Hillman, Castelli & A ; Buck ( 2005 ) , Shephard ( 1996 ) . With this in head can physical instruction Teach immature people ab out self worth and the value of esteeming others? This paper will research the thought that physical instruction can make these things but besides look at the impudent side of the coin and see if they can hold a negative mentality on students. Prior to the general election in 1997 the labor party stated that ‘Sport can be important to the societal and personal development of immature people and by take parting in featuring activities they can larn to distinguish between good and bad behavior ‘ , ( Crabbe 2000 ) adds that the labor party declared that if elected they would get down developing featuring chances for immature people to, ‘help them further a sense of their value to society and assist undertake jobs of young person offense ‘ . Indeed when elected in 1997 the Labour authorities started back uping athleticss programmes for young persons both in and out of school. It is excessively early in to the new Conservative/Liberal alliance to cognize how they will back up athleticss programmes for kids, as on one manus they have begun programs to get down a schools Olympic manner competition modelled on London 2012, Telegraph ( 2010 ) , but on the other the have already began cuts on public disbursem ent which is extremely likely to impact schools. Within schools, physical instruction is an indispensable constituent of quality instruction. Not merely make physical instruction programmes promote physical activity, but harmonizing to Nicholas ( 2004 ) participants in such programmes are besides shown to hold improved academic public presentation under certain conditions. It is frequently believed that athletics and physical instruction is cardinal to the early development of kids and young person and the accomplishments learned during drama, physical instruction and feature contribute to the holistic development of immature people. Harmonizing to Hendry ( 1993 ) ‘through engagement in athletics and physical instruction immature people learn about the importance of cardinal values such as, honestness, just drama regard for themselves and others and attachment to the regulations ‘ . Collins ( 2003 ) ads it besides provides a forum for immature people to larn how to cover with competition and how to get by with both winn ing and losing. These larning facets highlight the impact of physical accomplishments and abilities. Measuring the relationship between physical instruction and academic accomplishment is a hard undertaking, due to the challenges of shaping and mensurating Physical Education. i.e. it is hard when the clip kids spend in P.E every bit good as the quality of direction they receive varies from school to school. In 2005 a survey was conducted by Grissom ( 2005 ) , of 884,715 pupils in California to measure the relationship between physical fittingness, a marker of physical activity and academic accomplishment over the class of a school twelvemonth. Grissom besides included pupil ‘s socioeconomic position and gender. Grissom ‘s findings supported the presence of a positive relationship between physical fittingness and academic accomplishment. Subsequent analyses revealed that this relationship was stronger for misss than for male childs and stronger for those who came from higher socioeconomic back evidences than those who came from lower socioeconomic backgrounds. Nichols ( 2 007 ) adds to this by saying every bit good as a kid ‘s academic accomplishment improving, ‘through physical instruction they besides learn the value of esteeming others through squad work and competition ‘ . It seems plausible that kids wining at athleticss at school i.e. doing a squad or going captain could do a kid attempt harder at other topics such as maths, English and scientific discipline because the sense of joy they get from accomplishing positive ends in athletics could take to the kid desiring to travel to school. But look at the impudent side of the coin. The survey above was a generalization. Would the survey achieve the same consequences if all the students had non liked physical education/sport? What if a kid hates physical education/sport or even worse loves the athletics but is merely non good plenty to acquire in the squad or nine he or she tries out for. There seems to be small or no research to supply grounds on bettering cognitive public presentation or larning self deserving for those with less ability in a athletics. One could reason that it could hold a negative consequence on cognitive public presentation and classs could get down to drop. The grounds for this co uld be the kid could be bullied about his or hers lack of accomplishment in athletics or the kid could get down to resent traveling to school and attending could drop. In 1985 after a survey by Noles ( 1985 ) , he recommended supplying physical activity in primary schools based on physical activity penchants. He states, ‘by offering a broad assortment of activity types, for illustration, dance, aerobic exercises, running and ball games and let kids to take part in the activity of their pick, you are far more likely to acquire kids to prosecute to the full ‘ . This would be on a day-to-day footing with the intent of supplying regular physical activity and for kids to take portion in something they enjoy. This is supported by the British authorities who recommend 30 proceedingss of moderate to vigorous intensity physical activity per twenty-four hours for kids in primary schools and 5 hours per hebdomad for secondary school pupils, 2.5 hours of which comes through P.E taught in school and a farther 2.5 hours completed through after school squads etc. ‘Specialist athleticss colleges are at the Centre of the authorities ‘s scheme to heighten immature people ‘s chances to take part in a broad scope of athleticss every bit good as lifting the criterion of instruction and acquisition of physical instruction and school athletics ‘ . ( Youth athletics trust 2010 ) . 1997 saw the debut of athleticss colleges as portion of the specializer schools programme in the United Kingdom. Harmonizing to ( Sport England 2010 ) these plans allow secondary schools to specialize in certain Fieldss, in this instance PE, athleticss and dance. Sports colleges are designed to develop a seeable ethos throughout the school and within their local community which will hopefully animate their scholars to prosecute in athletics. Harmonizing to ( specialist athleticss school criterions 2010 ) athleticss colleges will, back up the authoritiess aspiration for all immature people to hold two hours high quality PE per hebdomad within and outside the course of study. Take an appropriate function in the physical instruction, school athletics and nines link. Develop the accomplishments and apprehension of instructors and do greater usage of new engineerings as a manner of raising the quality of instruction and acquisition in PE. Extend proviso and installations to profit all scholars of all featuring abilities, whilst besides giving those with the greatest possible, chances to accomplish the highest criterions of which they are capable. Work with other schools and the wider community to develop and portion good pattern, installations, human and other resources. And eventually are involved in national enterprises ( e.g. Step into Sport ) and competitions that enrich proviso in PE and athletics for their ain scholars and those in their spouse schools. ‘Team games in physical instruction and athletics are frequently where negative behavior, such as cheating, dissent towards teachers/officials, winning/losing ungraciously and inordinate aggression are often exhibited ‘ , Shephard ( 1997 ) , this creates a figure of chances for the instructor to discus behaviors and values associated to these behaviors. The overall purpose of each of the lessons is for the specific behaviors attached to each of the values are modelled by the students and for these behaviors to be taken beyond the field/gymnasium. Harmonizing to Shephard et Al ( 1994 ) , there are peculiar conditions that should use to each lesson that will make a positive acquisition environment for values-based instruction. If the following acquisition conditions are in topographic point the lesson is more likely to be a successful one: ( 1 ) . Teaching manner. The instructor should be confident in utilizing a divergent, child-centred manner. Her/his function is one of facilitator and perceiver. The ability to reflect eloquently on the behavior in the lesson is indispensable. Behaviour that reflect the values are referred to as ‘teachable minutes ‘ . They can be positive or negative illustrations although positive TMs tend to be more effectual than negative. ( 2 ) . A set of nucleus values for the lessons should be identified and put under the streamer of ‘Fair Play ‘ . For the lesson illustrations given are respect, equity, duty, trust and inclusion but they can be chosen harmonizing to the ethos of the school or the demands of the kids. ( 3 ) . The instructor to move as a function theoretical account. It seems plausible that if a instructor wants the kids to show certain behaviors so he/she must pattern those behaviors themselves. For illustration, covering with both winning and losing, and the success and failure that brings, in an honorable manner. ( 4 ) .Building positive relationships. Often a PE instructor has more chance to construct positive relationships with students inside and outside of their lessons. For illustration, a instructor looking for chances to raise the self-pride of a ‘difficult ‘ student by offering congratulations in private whilst walking back to the changing room. In decision, it is unrealistic to claim that physical instruction entirely can take to greater academic accomplishment. Although ( Gatz et al 2002 ) argues that, ‘organised physical instruction programmes, can nevertheless, contribute to giving better moralss and values by giving immature people a positive individuality, feelings of authorization and by assisting young person get leading, teamwork and self-governance accomplishments under grownup supervising ‘ . Furthermore Andrews ( 2010 ) adds to this by saying ‘in general athletics and physical instruction is considered extremely good to the physical and mental development of a kid and non merely does it assist better a kid ‘s co-ordination and increase consciousness of his or her organic structure, but besides helps them interact socially, learn regulations and esteem them, heighten concentration capacity and learn to take duties ‘ . Although surveies in the past all seem to hold that physical instru ction does take to greater cognitive public presentation and Teach kids moralss and values of regard for themselves and others, these are all generalizations. Furthermore the lone thing that does look to be clear is the fact that physical instruction does assist battle kid fleshiness which is a turning concern and few would differ that a kid that looks good would experience good about themselves, giving the kid a sense of ego worth. Golenberg et Al ( 2000 ) discussed the values of the organic structure in relation to the consequence they can hold on ego regard, saying that ‘one ‘s physical organic structure is a possible beginning of ego regard and that non populating up to societal criterions sing the organic structure can hold negative effects for the ego ‘ . ‘Among male childs and misss organic structure dissatisfaction is linked to moo self esteem insecurity and depression ‘ , Cash et Al ( 1986 ) , McCaulay et Al ( 1988 ) , ‘while organic stru cture satisfaction is associated with felicity ‘ , Berscheid et Al ( 1973 ) .

Apple, IT and. The Specter of Sweatshop Labor Essay

Apple INC               Apple Company has been in business for more than 40 years designing, manufacturing and market mobile communication and media devices and portable digital music players (Hitchcock, 2011). Apple markets a number of software and a number of networking solutions. Apple is the definition of new and advanced technology. They deal with a range products from music player; IPad, mobile devices; IPhone computers; Mac, television and business and personal software. Their products are distinctive and mostly preferred by an enormous number of customers. Their market base extends globally. Apple products are unique and are identified with their brand name and a picture of an apple fruit. Apple offers support for their products that operate on their internally designed software. Their products are well equipped with modern technology and designed to meet clients’ expectations and needs.               In the modern world, technology dictates our day to day lives. A few decades ago, mobile phones were owned by specific few and mostly used for business. Today mobile phones are used for both personal and business activities. Phones are a sense of direction, communication and a friend to humanity. Apple products have a distinctive nature and a stratified class not owned by many.               IPhone, a product of Apple, is a phone preferred by many abroad and locally. The nature of the phone is designed to operate and meets people daily needs. iPhone is beautifully made mobile device that combines a number of functions. iPhone functions as a communication platform, a digital music player and for internet communication. iPhone features range from communication platform, the internet net work platform, and entertainment. iPhone has a multi-touch user interface, web browsing, PC based email platform and is integrated with other window based computers. iPhone serves as an entertainment platform, integrated with iTunes libraries where one can download music, video clips, software and other application. The phone has different versions with various and advanced technology ranging from iPhone 1 to the recent Apple design iPhone 5 the latest version of iPhone. Apple offers support when it comes to iPhone with their online accessories compatible with thepho ne. The phone is a remarkable piece and appealing to the eye.               Another distinctive product of Apple is the iPad. IPad is a product characterized by entertainment and internet communication. Some of the features of iPad include; music player, a platform for downloading music, video clips and software, web browsing and an email platform. Just like iPhone, iPad is also compatible with window based computers and also Mac range of computers; products of Apple. Ipad has touch user interface and ability to download music, photos, and video clips. Ipad enables people to connect with their applications in more friendly way. The device is both used for running personal errands and business activities. The friendliness of the device enables people of all age ease in using the device. Children prefer ipad since its compatibility with different variety of games, online and offline. Ipad has different versions with their latest fourth-generation iPad mini.                Apple products have distinctive nature of the ‘I’ before their products is their original trademark and other features not found in many related technological devices, a beautiful structure friendly to humanity with their portability feature and remarkable service constituted with support system by the Company.                  The two key external factors affecting Apple Company are increasing completion from companies offering mobile, computer, tablets and television devices and international legal disputes. For many years, Apple has been the leading innovator when it comes to technological devices followed closely with their leading competitors. Microsoft has been the leading competitor of Apple for many years and set up their devices accordingly. Microsoft, the designers of widows based platforms, are the biggest rivals Apple when it comes to computers and tablets applications. Microsoft latest design of Windows 8 is increasingly threatening Apple domination of tablets application. Windows 8 comes with a designed app store a feature which was only evident in Apple line of tablets. This real completion for Apple and might turn out to be a catastrophe for Apple company. Widows’ app store offer varieties that are bad for business for Apple INC.                  Windows phones were also a big competition for Apple Company but recently Google has set up and surpassed widows. Google Android operating systems and Android line of phones are now the main competitors for Apple iPhone and operating systems. The market base for Android products is threatening Apple market base for iPhones and operating systems. Google recent development, of purchasing Motorola, is a big problem for Apple because of Google huge manufacturer of mobile devices. Another development of Google threatening Apple is their new design of home theater systems of Televisions partnering with Sony and Samsung Companies.               The second critical external factor affecting Apple Company is continued international legal disputes around the world. Apple being the leading innovators for their line of products makes them be the hunted and not the hunters. One of their going international legal disputes is the ongoing co-wireless licensing patent lawsuit. Co-wireless licensing patent an ally of Microsoft is suing Apple for wireless patents. If the lawsuit were to go through, this would be a huge blow for Apple since most of their products operate on a wireless network.                Apple is also facing another international legal dispute following claims that Apple purchased iPad trademark illegally. With their distinctive feature of their products starting with an ‘i’, this lawsuit could turn out to be a catastrophe for the company disrupting the flow of Apple tablet market share. These legal disputes are bad for business for the Apple Company and if they were to go through it could mark the end of the leading innovators Apple INC.                  Stakeholders in an organization include customers, employees, the entire community, suppliers and the business partners. Customers and the community are the key stakeholders in the success of an organization. Satisfied customers and the whole community lead to real business. Primary stakeholders affect an organization mostly financially. Primary stakeholders include shareholders, employees, and suppliers.                Primary stakeholders contribute to an organization’s environmental risks that impact negatively on financial performance of an organization. For example, the lawsuit affecting Apple INC, are environmental risks facing the company as a result of the Company’s management decisions and employees contributions.                Managing risks are also caused by executives of the company whole and poorly having in my mind that stakeholders are on their side contributing to financial problems. Management of an organization are the building blocks of a company and how they operate or run business affect the firm directly and reflect on the finances of the Company. Apple Company operates under a strict management and a no-nonsense leader.                  Inadequate participation of employees may contribute to poor financial performances. Pressure from the employees is evident on how a firm performs (Henriques and Sadorsky, 2007). Steve Jobs exact pressure on his employees and many consider him a tough leader; as Apple continues to record profits in their financial reports.                Another factor that affects financial performance of an organization is the structure and working of an organization. Apples leadership under Steve Jobs who was very strict when it comes to the Company’s performance and does not take any incompetence from the employees lightly. Apple Company has a well-structured supply chain management that coordinates its suppliers, the operations of the organization and the customers. This coordination by Apple and its business partners ensures smooth operations in the Company eliminating possibility of registering loses.                Labor practices are a controversial corporate social responsibility concern associated with Apple. Apple has been accused of overworking its’ employees following recent speculations from two supplier shops in China known as Foxconn and Inventec. Media recorded that; workers in these Companies are forced to work long hours and are underpaid. In addition, they are forced to live on the premises of these Companies where they have to pay rent and other expenses from the little they earn from the Company. This has raised debates over Chinese labor regulations and whether it is entirely Apple’s fault of Foxconn fault. Apple continues to defend their reputation by claims that they uphold acceptable working standards (Ericka, 2008). References Morphy, Ericka (January 31, 2008), â€Å"Apple, IT and. The Specter of Sweatshop Labor,† Mac New World Christina Hitchcock, (Oct,11,2011). â€Å"Apple, Inc. Mission Statement, Business Description, and (n.d.).† Retrieved from http://christinaahitchcock.com/?p=102Brayden King (Mar, 4, 2013).â€Å"Managing the Reputational and Market Risks of Social Activism† Retrieved from http://insight.kellogg.northwestern.edu/article/managing_the_reputational_and_market_risks_of_social_activism/Peter, muller. (Apr 8, 2012). â€Å"External Factors. affecting AppleInc† Retrieved fromwww.youtube.com/watch?v=2sOdHonN8jQ Source document

Interview with an Asian American Woman

Interview with an Asian American Woman The Long Journey Towards The American Dream The Vietnam War ended in 1975, which caused many Vietnamese people to be driven out of their homes and immigrate to America, seeking a safe life away from the affects of war and political turmoil (Ojeda-Kimbrough Lecture June 7, 2012). My family was a part of these refugees searching for a way out. I interviewed my mother, Huong Carter who was born and raised in Vietnam and came to the U. S. with the second wave of immigrants after the war had ended.The second wave of immigrants, including my family, could not speak English very well and traveled by boat, which was one of the most dangerous ways of travel during this time (Ojeda-Kimbrough Lecture June 7, 2012). With the threat of pirates, theft, illness, and drowning, my family faced these dangers in order to gain their freedom. Analysis of interview My mother felt frustrated throughout the interview, trying to get her point across but maybe couldnâ₠¬â„¢t find the right words.She wanted to make sure that I knew everything that happened was because of how brave my grandfather had been to leave absolutely everything he had worked his whole life for behind just to keep my mother and her siblings safe and provide a brighter and safer future for them. I was trying to focus on how she felt during these times, and how she felt about being Asian in a predominantly White culture in America. The issues that we had learned in lectures did come up, but she didn’t want to focus on that.She wanted to focus on how hard her father had worked, and how hard each of them had to work, in school and in their jobs so that they could succeed in America where they had freedom and were safe from war. They saw coming to America as a great escape from the dangers of the political turmoil in Vietnam and worked hard every single day to obtain better jobs, more money, and a decent and safe future for their children. The interview gave me a better ins ight of how the â€Å"boat people† traveled and what kinds of dangers they faced, as well as the challenges faced absorbing life in America without fully understanding the language and culture.Early Life For some people, life was easy and comfortable in Vietnam. Huong was brought up in a wealthy family with four other siblings and had a maid and a chauffeur. As kids they didn’t have to do too much to help around the house and usually got what they wanted. Her father was a business man, and owned his own business. They lived in a big house an hour outside of Saigon in South Vietnam. Huong and her four siblings went to a nice public school in the area, and attended private lessons in Math and English. However the war brought on hardships for everyone.The effects of the war and the bombings happening all around where Huong’s family lived made her father decide it was time to leave. With it being much safer to live in the city, Saigon was their first choice, and the whole family made the move into Saigon. The Long Journey to America After the war, the communists took over Vietnam. In my mother’s words they â€Å"brain washed† children into believing in their way of communist life. The government started recruiting children to test out the mine fields from the war for any remaining mines.Huong’s oldest sibling ended up on this list, and it was at this time when their father decided it was time to leave Vietnam. He did not believe in the communist theory and wanted his children to grow up in a safe, free environment. Of course he knew that this meant he would have to give up everything he had worked for in Vietnam, and he knew the difficulties involved in moving to America, but after the communists won the war, their normal way of living was over. Huong’s family started their travels to America with the second wave of immigrants or the â€Å"boat people† (Ojeda-Kimbrough Lecture June 7, 2012).Her father had dec ided to give up everything they had in Vietnam to move to a safer place for his family, and most of all he wanted freedom. The proper legal papers were signed and their cousins in Georgia, USA who had immigrated earlier were their sponsors. They gave all of their money to guarantee space on the boat that would take them to America, and they had to pay with gold bars. The money used was just passage out of Vietnam; they had no idea where they were headed to. They were also told that it was a passenger ship, but it was in fact a freight ship.The government had lied and misled them, took all of their money in gold bars to only send them as far as Hong Kong. The boat ride was long and treacherous. Luckily my mother’s family had paid to get onto one of the bigger boats, meaning it was less likely that they would be attacked by pirates on their journey. What they did endure was extremely cramped conditions and rough seas. For freight ship that could have held maybe 1000 people, 300 0 people were squeezed onto this ship. Their journey to Hong Kong took about one month. During this time, people would commit suicide, die from sickness, or starve.The captain of the ship ordered people to toss over their only possessions and the food they had brought in fear of capsizing the boat during storms. After this, some people would try and steal food from their neighbors. When the boat reached Hong Kong, the government there wanted to send them back to Vietnam. They were not supposed to be there, and they surely didn’t want to take them in. After a month of consideration and more waiting on the boat for the passengers, a camp was set up by the harbor for these thousands of passengers after their long travel on the sea.In this camp, my mother and her family would stay in Hong Kong for an additional 8 months before going to America. For her family of seven, they were given one bunk bed to share. Conditions at the camp were as cramped as on the ship, and very dirty. Th e refugees would be given rice and water every day for food, which they had to line up for. However, they were allowed to get small jobs outside of the camp, so my mother, all of her siblings and her parents would get these jobs so that their family could save enough money to buy a little extra food. After doing even more legal work and consulting with their relatives and sponsors in the U.S. , my mother and the rest of her family all finally got to leave Hong Kong, straight for America. The American Dream My mother arrived in Georgia, USA in 1979, at age 17. She left all her friends and family in Vietnam and the comforts of their old home. She was always so excited to go to America because everyone would talk about this rich land and when they finally got here, it was very overwhelming. At first she was confused. What my mother found in America was not what she expected. There was a lot more poverty and not at all like she had dreamed.Here they were immediately put into high school . Her father held back his children in school to allow them to catch up and make up for the year they had missed. He did this, so that his children would also have a chance to catch up on their English language skills, and do well in school. Their education was a priority and he wanted them to do their best. The language was the hardest part of coming to America, everything was new and unfamiliar. They only stayed in Georgia for two months before my grandfather contacted some of his old neighbors from Vietnam who were now living in California.He didn’t like the weather in Georgia and felt California would probably be a better fit for him. So after only a few months, my mother finally got to California. The children were put back into high school immediately; however times were tough for my mother and her siblings. Their high school consisted of mostly white American, Hispanic and African American children. Her English was not very good at this point, so it was hard communicat ing with other kids, and socializing. Everywhere she went, she had a dictionary with her. She took beginners English class, where it consisted mostly of Hispanics.This class she felt was the nicest because she was with other kids who, like herself, could not speak the main language very well, and had difficulties expressing themselves. Luckily my grandfather’s old neighbor had a daughter, Phuong, attending the same high school, who became friends with my mother and her siblings. Phuong helped make them to make friends and understand American society and culture a little easier. Phuong had been in California much longer than my mother, having come over with the first wave of immigrants. Her English was much better, and she already had a small close group of friends.Huong didn’t have a long high school career, and she often felt isolated, and alienated from other kids. She would be ignored because they knew that she didn’t speak English very well and didn’t want to bother. She was the only Asian besides her siblings and always felt different from everyone else. Going into stores, the clerks would follow her around because they thought she would steal something. Huong felt cheated from having a real high school experience. She never got to go to prom or buy a year book because their family didn’t have enough money.She also felt she didn’t accomplish as much as she could have with her grades due to the language barrier, even when she would spend most of her time studying instead of making friends. However, she still obtained A’s and B’s through her hard work and perseverance, but was disappointed as she always had straight A’s in Vietnam. So she never felt like she was achieving as much as she potentially could. She was too busy trying to understand what everything was. College Getting into college was Huong’s and her sibling’s first priority.Most of the children actually got scholarships , and financial aid to help finance their college funds. Even though, Huong was actually embarrassed to ask for financial aid and have welfare and food stamps, it was the only way to attend college, and further her education. By this point in their lives, college was much easier because they understood the English language a lot better and there were more Asians in college than there were in high school. My mother got a job in the Financial Aid office at her college to help support her family.Her family was still struggling to make ends meet, so everyone had to work. Huong felt frustrated sometimes with her life, she wanted to accomplish as much as she could, but also had to help pay the bills for her family and work. Life was easy in Vietnam with their maids and chauffeurs, and here they had to work hard for everything they had. They lived in a small apartment and took the bus to school because they couldn’t afford a car. Everyone in the family had part time jobs, and would work and study hard every day to help better their careers and education.My mother felt she would study even harder than everyone else because of the language barrier. She had no time to party or date, or to buy nice things, because their lives only consisted of work and studying. Towards the end of her college life, my mother was hired as a data entry clerk with a local Real Estate company. She always felt like she was being treated nice, but maybe not necessarily equally. Management would yell at Huong for mistakes that were not her fault. She was never trained for the job, and was expected to do things that she needed training for.She felt that she wasn’t given any respect what so ever, and had to try her hardest to learn from her mistakes when they were yelling at her. Despite the disrespect and the yelling, she managed to earn a promotion to Assistant Controller with a raise from all her hard work. Huong didn’t have a lot of friends in the work place, but was alwa ys nice to everyone and tried to get to know each colleague. When my mother met my father Jeff in college, things became easier for her. Jeff was from England, and also immigrated to California. He came from a poor family, and also had to work hard to provide for his family and help pay the bills.With all of the things they had in common, Huong felt like she could relate to someone else, and he helped her understand more about American society. He would help her with her homework and her English. With this, life became much easier for Huong, because she understood a lot more about the American way of life. With the extra help, she had more time to go out, have fun and do things that Americans do, like going to the movies, dancing, and eating out. Life Now After being here for 33 years my mother is comfortable with life in America. She never got to go back and visit Vietnam yet, but she wants to when life isn’t so busy.She still misses the food, the culture, and her family in Vietnam, but not only is she living easily, her parents and all of her siblings are also living comfortably in California now. Her parents have a small house in Garden Grove, the center of the Vietnamese community, where they have retired next to other Vietnamese people. She realizes now just how much her father had given up when bringing his family to America, but she knows it had to be done, for their safety and their freedom. She is more than grateful of her father’s decisions, because she got to live in a free country and become a citizen.The main thing is they got to come to a country where there is no war. Her entire family still keeps close to each other by calling one another often, even the relatives still in Vietnam, and they have many family gatherings throughout the year for holidays, birthdays, and also to celebrate Vietnamese traditions. They keep up with their culture, and how they prepare their food, and when they are all together they still primarily speak th e Vietnamese language. Their old customs and traditions are important to everyone in the family.

Is Booking Travel over the Internet Causing the Decline of High Street Travel Agents? Essay

Is booking travel over the internet causing the decline of high street travel agents? During the decade leading up to 2007, ways of buying tourism products as changed a lot. Ten years ago people choosing a holiday more often than not a package holiday, by going to the travel agent and choosing one from a number of brochures and after chatting with the travel agent. Many people still chose this method but a lot more people are buying packing holidays, more people now buy online, or over the telephone, through teletext. People tended to find it cheaper to and more flexible to buy their flights from one internet site, their accommodation from another and book a hire car with another site, rather than buying a package holiday out of a tour operator’s brochure. They are not always financially, protected when booking travel separately. Holidaymakers are â€Å"turning their backs on the traditional high-street travel agent in favour of booking trips online†, reports sundayherald. com. Between 2000 and 2004 there was an 11% drop in the number of bookings made at travel agents, with only 47% of overseas holidays now being reserved through a high street travel agency, according to figures from market researchers Mintel. Many people book breaks by phone, and just 31% of overseas trips were booked in person in 2004,† says the report. â€Å"The research shows that traditional sun, sand and sangria package holidays are the main type of trip booked on the high street, with just one in five d omestic trips booked at travel agencies. Richard Cope, international travel analyst at Mintel, reportedly said consumer confidence in the internet was driving people away from booking in person. â€Å"Mintel’s research shows that almost one in five UK holidays are now booked online, with consumers becoming increasingly confident about making their own travel arrangements. † Mintel figures also indicated that, overall, more holidays are being taken. In 2004 65% of British people went on holiday, compared to 62% in 2000. Some 44% of holidaymakers now take more than one holiday a year, up 14% since 2000. Altogether, Britons took 43 million holidays abroad in 2004. http://www. m-travel. com/news/2005/10/number_of_booki. html Technological changes within tourism surround several different factors from medical advances to the innovative space tourism. Similar to tourism, technology is an ever changing and sometimes unstable business. Better communication, transport and safety have encouraged new consumers to the industry. Improvements in water supply, medicine and knowledge have meant areas are opened up which were not possible before technological advances. In today’s society in which a consumer wants easier, quicker and cheaper service only technology has helped tourism fulfil the customers demand. Another massive effect on tourism is the rapid increase in online booking that has given consumers more opportunity to make a holiday. Through technological advances, online booking has been one of the biggest factors in affecting tourism, leisure and recreation in today’s world. There were 37,600,000 Internet users in the United Kingdom (representing 62. % of the population) in March 2007, according to Internet World Stats. This was up by 144. 2% compared to 2000. (Internet World Stats, March 2007) and a new Google Survey has shown that surfing the web has topped watching television as Britain’s favourite past time. On average residents in the UK spend 164 minutes online every day compared to 148 minutes watching television (Daily Mail, Friday 10th March 2006). This shows how much the internet is now an integral part of life and has had an effect on other aspects influencing the tourism business. More and more people are now booking their holiday on the internet, as many people are looking for a better priced deal than they’re being offered by their travel agent. Both holiday and airline bookings have not dramatically rose in sales from the travel slump of 2001-02 due to the massive consequences of September 11th and the threat of terrorism which has increased (it saw similar slumps although smaller after the Madrid bombings and 7/7 terrorist attacks). The Iraq war, the SARS/bird flu epidemics and very consistent hot European summers have persuaded the usual long haul travellers to stay at home. This has seen a loss in sales and therefore profits causing one of the hardest aviation crises of the industry. The number of job cuts that were announced in 2003/04 was well over 100,000 according to BBC News, November 2005. Routes had been slashed and several European carriers were barely clinging to life. The turmoil in the industry went from Aer Lingus to XL Airways, but times were changing and the industry needed something new. Survival tactics started to emerge and online travel started to show evidence of bucking this gloomy trend. The Interactive Media in Retail Group (IMRG), as cited in a May 21, 2002, Financial Times article had cited for many years that online spending was increasing and predicted it to triple at the end of the decade. Looking at e-commerce data overall, the firm counted travel as the biggest online sector, followed by electronic products and apparel. IMRG also said British shoppers were buying larger and more expensive goods online, such as furniture and kitchen appliances. This showed a large gap in the sub-market that needed to be exploited. Online Travel Spend ($bn) Europe N. AmericaU. K 20002. 4 6. 4 0. 20015. 8 11. 00 1. 8 200212. 7 18. 7 3. 7 Source: Datamonitor At the start of the boom these were seen as survival tactics by the airlines and the government also pushed for more progress in online booking to make the travel industry more prosperous. The economic realities forced travel companies to be more efficient in running their business. Websites, for example were able to promote the latest ticket prices, particularly at a time when they were being slashed on a day-to-day basis which was used to tempt travelers back into the air. Similarly travel sites e-mailed a wide ustomer base with relative ease to promote special deals. It is seen as the cheapest method of booking a holiday, the LogicaCMG (a marketing body) has said that phone bookings typically cost about ? 30 to service. By contrast net bookings cost around 75p. One of the biggest online travel sites Expedia, took an initial knock from 11 September, but then saw its transaction volumes recover by 80-85% during October. â€Å"Like every travel company, we experienced a downturn, but we then recovered a lot more quickly than the traditional industry† said James Vaile, managing director of Expedia in the UK. Online travel sites are also well positioned to exploit the recent procrastination by consumers in booking holidays. People are booking later than usual in recent years and the internet is seen as the obvious and natural place to hunt down last-minute bargains. As this bar chart shows travel sales online rose rapidly from 2006-2007 and it is expected to continue to rise to over $30 billion. The consumers weren’t only using the internet to book their holidays but also to research and gain knowledge of the destinations they wanted to go to. The search engines were flooded with searches over cheap flights, accommodation and new destinations (as shown in the rankings). From the bar chart below it shows that web-search is the preferred method of obtaining travel information with it being preferred nearly twice as much as personal recommendation, the second most preferred method. This is then followed by TV programmes, but the travel agents became the fourth option of consumers to collect travel information. Web-searches are high due to people liking to make their own decisions at their own pace and this can’t be done in travel agents where they are pushed, poked and pressured. This is unpleasant for the consumer and has changed the trend in which consumers went to travel agents for advice, whereas now they would rather use the internet. As this pie chart to the left shows the internet has had a huge impact on the booking of a holiday, with 79% of all booked holidays using the internet in the process. Also, the internet has seen a large increase in the number of â€Å"last minute† business as many tourists feel it is better-placed and they can search for the best priced, most suitable holidays or excursions. Furthermore, since the growth of the internet, online advertising has been used as a huge marketing tool, where holiday and travel providers can target large quantities of potential customers and keep advertising costs low. This has also been used to great effect as they appear to be a successful method and an efficient way of gaining business from the wallet-conscious consumers, whereas high street advertising receives less notice. Moreover, the internet has caused the high street travel agencies to close, therefore creating job losses within the businesses. This is mainly due to the fact that more people are booking direct with the holiday providers, thus cutting out the middle man and saving money by doing the research and booking themselves. This is usually done by using the internet or telephone booking where the overhead costs are much lower as an outlet has to be staffed and incur running costs such as electricity bills and also because of the larger volumes of people that are able to access the service. A recent example of this is was in 2001, when Airtours, the UK’s largest tour operator had to cut one-in-seven of its high street branches in an effort to return to profitability. According to finance director David Jardine, around 120 shops going under the name â€Å"Going Places† were closed as the business stated that they were finding there was an â€Å"increasing trend in customers wishing to book direct†. On the other hand, online companies such as Expedia. com have seen their profits on the rise over the past few years as would be expected, although they had not anticipated such a large growth. For the last three months of 2001, Expedia saw its net income surge to $19m according to BBC News, compared with a loss of $2. 6m in the same quarter of 2000 and also the firms evenues were in excess of $80 million for 2001, over double that for 2000, showing how quickly it has established itself as an efficient internet booking service. So in conclusion online booking for travel has dramatically changed tourism in the world. It has provided a less time consuming, cost effective and an overall efficient/productive method in organising tourism which has seen triggered a rapid rise in sales. Airlines are now recovering after effects that were unforeseen. BAA Limited, formerly the British Airport Association said seven UK Airports handled a total of 11. m passengers in August 2006 making it a record summer with the highest number of passengers ever recorded over a two month period. BAA also revealed here was a 6. 8% increase in passenger traffic for the 12 months to August 31st 2006. Bigger discounts and better security could tempt more people to book holidays online, a LogicaCMG survey (http://news. bbc. co. uk/1/hi/technology/3939035. stm) found. However, the future of online booking although seen as prosperous can also turn, but due to the recovery in airline business they are starting to hit back. Prices are starting to rise and now you must book early to get the best price. The same survey revealed that online discounts were still not high enough to tempt potential customers onto travel websites and that the process was still too complicated for some consumers. A serious issue with online booking is the fear of fraud. Consumers are not convinced that any personal and financial information they hand over would be kept secure by online travel shops and this is slowing the potential growth that could occur otherwise. The Association of British Travel Agents (ABTA) sees the online travel market having a long way to go before it replaces high street travel agents. ABTA estimates that by the end of 2007 online travel will be 17% of the UK’s ? 28bn travel market but this growth will only occur if trends continue as it relies on steadily growing numbers of people happy to book holidays online and as well as improvements in technology and the creation of better websites by travel firms. Issues over security, faults and complications need to be solved if this method of booking is to prosper. The travel industry although brash will always be around due to the need and want of consumers to travel. â€Å"For my part, I travel not to go anywhere, but to go. I travel for travel’s sake. The great affair is to move.